Everything was humming along nicely for Spiagge. Founded in 2013, the Italian startup’s white label booking app had over the years become the favorite of Italy’s beach clubs.
But in 2021 things got interesting. A group of tech-savvy investors came on board, bringing with them a big boost of ambition and capital. Their big plans included a pivot from B2B to B2C, a nationwide marketing and PR campaign, and a complete revamp of Spiagge’s mobile app, turning it into the brand’s primary touchpoint.
With their own small team busy working on the classic B2B product, Spiagge asked Belka to complete the B2C app in time for the summer season.